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Designer USB Drives

Designer USB Drives

By Piers Fawkes on August 6, 2006

We talked about Mimobots about a year ago – cute designed USB drives – and they’re still popular. Now Rob Walker in his Consumed column tries to analyze the popularity for designed USB drives. Rob says:

Cheap, boring devices don’t sit still for very long these days before somebody comes along to breathe new life — and profit margins — into them, through clever aesthetics. So it is with flash drives, which have lately become the raw, functional device onto which a variety of design identities has been layered. The most compelling example may be Mimobots, the creations of Mimoco, a “designer-toy-studio-meets-consumer-electronics brand” based in Boston that has pulled the drives into the context of collectibles.

Character-Driven – New York Times

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS: Design & Architecture, Electronics & Gadgets
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