Does Advertising Work
Think of your favourite ad campaign of recent times, why did you like it? What made it cut through to you? Now do you think it worked? Over on Adliterate, Richard Huntingdon has stimulated some very lively debate on whether or not the Honda Power of Dreams campaign has been a success in the UK. With planning heavy weights such as John Grant and Russell Davies contributing to the debate there has been plenty to consider.
Recent Articles By Henry Lambert 
Advertising Planner, Editor of IF! and occasional trend spotter.
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