Fashion Industry Targets The Pre-Tweens

Fashion Industry Targets The Pre-Tweens

The NY Times looks at moves to target kids.

Piers Fawkes, PSFK
  • 24 august 2006

The NY Times looks at moves to target kids:

Less than a decade ago the industry began courting middle-school girls, or tweens, offering clothing and accessories that seemed to have been conceived for a much older market. Today designers and retailers are training their sights on even younger consumers, girls roughly 4 to 9, diminutive in stature but with great big eyes for style. Indeed, to judge by the wares — miniaturized drainpipe jeans, footless hose, cashmere tunics and press-on nails — fashion and cosmetics makers are intent on capturing the hearts of pint-size fashionistas, and the purse strings of their parents.

Fashion Aims Young – New York Times


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