Fashion Industry Targets The Pre-Tweens
The NY Times looks at moves to target kids.
The NY Times looks at moves to target kids:
Less than a decade ago the industry began courting middle-school girls, or tweens, offering clothing and accessories that seemed to have been conceived for a much older market. Today designers and retailers are training their sights on even younger consumers, girls roughly 4 to 9, diminutive in stature but with great big eyes for style. Indeed, to judge by the wares â€” miniaturized drainpipe jeans, footless hose, cashmere tunics and press-on nails â€” fashion and cosmetics makers are intent on capturing the hearts of pint-size fashionistas, and the purse strings of their parents.