Firebox.com Goes Stateside

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August 23, 2006

Firefox.com is set to launch its first overseas online store focussed at the US market.

From its very laddish Star Wars Limited Edition Canvas Prints through to its cute little Mood Beams, the site is a treasure trove of gadgets, games and odd stuff.

Last year, the UK based business had £8.5million worth of sales through which 85% came online. Originally aimed at the ‘toys-for-boys’ market, the company now states 40% of its sales are to women – enjoy America.

Via Retail Bulletin

By Guy Brighton

in Retail, Guy Brighton's Articles

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Firebox.com Goes Stateside

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