In the “greener than you” competition, UK department store
Mark & Spencer’s recent environmentaly friendly campaign has taken the lead in persuading shoppers that they are the most ethical place to shop.  We hope this promotion isn’t just hype to win over eco-friendly shoppers and that maybe we will actually start seeing a serious shift in how corporations deal with the environment. 

M&S made corporate advertising history when it became the first big high-street retailer to tap into shoppers’ ethical conscience in a major campaign. The ads, which launched in February and are still running, focus on the way M&S sources and makes products from T-shirts to ready meals.

While it is impossible to split out the impact of any one individual campaign on sales performance, the evidence collected by the company indicates that this was the most positive campaign the business has ever run, and measured, on brand perception," analysts at Citigroup said. They said the company’s efforts on the ethical front were "contributing to the ongoing sales recovery and will underpin the brand’s performance going forward.

The Independent: Ethical shopping campaign ‘is most successful in M&S history’