Hugo Boss Orange on Carnaby Street

PSFK was surprised when we learnt that Hugo Boss was opening
on Carnaby Street, this is after
all one of London’s streetwear homes. However when the diffusion line shop opened yesterday PSFK must confess
to loving it! The sloping glass
front window, the
clean lines of stock display and the beautiful people behind the counter. The only question PSFK has is about
location?

We hope it inspires other
high fashion diffusion brands into the Carnaby Street but with
new Bond Street housing DKNY et al
along side main line luxury brands we suspect getting the Hugo Boss Orange
customers to walk the extra 300 meters may be a tough call. We hope to be proved wrong.