Instinctive Young Drive Radical Media Shift

… as if you didn’t know that already, you smart PSFK readers, you. Erm, anyway, British regulatory group Ofcom have conducted a survey saying that kids are leaving TV to hang out in these new fangled web communities, the BBC reports:

Sixteen to 24 year olds, [Ofcom] reports, spend nearly three hours on the net each week. Seventy percent (compared to 41% of the general population) have used some kind of social networking site, such as My Space, and one in five have their own website or blog. Half of the group owns a games console and/or an MP3 player.

Ofcom’s research suggests this online lifestyle may have contributed to a fall in television viewing – this age group watch seven hours less television per week than the average viewer… The reduced consumption of other media, such as newspapers, magazines and radio, amongst this age-group compared to the general population, has also thought to have been driven by the net.

A spokesman for Ofcom said: “The speed at which consumption habits for this age group is changing is faster than other groups… This generation has grown up with new technologies – and it is this generation for whom the uptake is instinctive.”

Reminds us of something Josh Spear said to us the other day: “Guys, I’m a native in this space, you’ve got a visa to be here, and all those guys who want to make money here – like the ad agencies – are still at the travel agents booking their tickets for a vacation here.” Cocky git. Probably right, though.

BBC NEWS | Technology | Young drive ‘radical media shift’