Interview With Seth Godin, Small-Big-Time Author

Seth Godin is a prolific marketing writer – pushing forward simple to grasp powerful theories through his books, blog and magazine columns. Now, the man with a rather large reputation beyond the marketing community is launching a book called ‘Small Is The New Big’ where he argues all businesses (and all of us) have to start to act like small – and agile – businesses in order to succeed. PSFK’s IF! wanted to ask him a few questions.

IF!