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Interview With Seth Godin, Small-Big-Time Author

Interview With Seth Godin, Small-Big-Time Author
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seth godinSeth Godin is a prolific marketing writer - pushing forward simple to grasp powerful theories through his books, blogs and magazine columns. Now, the man with a rather large reputation beyond the marketing community is launching a book called 'Small Is The New Big' where he argues all businesses (and all of us) have to start to act like small - and agile - businesses in order to succeed. PSFK's IF! wanted to ask him a few questions.

by Piers Fawkes, PSFK
  • 1 august 2006

Seth Godin is a prolific marketing writer – pushing forward simple to grasp powerful theories through his books, blog and magazine columns. Now, the man with a rather large reputation beyond the marketing community is launching a book called ‘Small Is The New Big’ where he argues all businesses (and all of us) have to start to act like small – and agile – businesses in order to succeed. PSFK’s IF! wanted to ask him a few questions.

IF!

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