Is Shine Losing Its Luster?

The NY Times looks at the trend against bling and wonders what the impact will be on Swarovski:

For anyone who may have missed the message that Swarovski has arrived as a luxury brand, the company introduced an $11 million advertising campaign in fashion magazines this month with models painted as the mythical Three Graces, swathed in a kaleidoscopic mist of crystals. But this climax may have come at an inopportune moment. A headline from Harper’s Bazaar, on a page opposite the Swarovski ad, sums up the more somber mood of clothing for the fall season: “So Long, Sparkle.”

Is Shine Losing Its Luster? - New York Times