Is StumpleUpon The Digg For The Rest Of Us?


Digg appeals to Tech people because it cushions their loneliness and helps hidden egos thrive. But is it as useful for the rest of us?

Guy Brighton
  • 20 august 2006

Like many other independent online publisher, for a long time we have tried to leverage the popularity of Digg by adding our fave content to Digg and by allowing others to add content with that +Digg link down below.

Did it help? Did it duck. Check here.

The only article on the PSFK sites that got more than a dozen Diggs was an article written by Digg-traffic-meister Ozgur Alaz. So we’re beginning to think that Digg is not for us.

Probably the main reason our articles on Digg aren’t popular is that, despite its expansion, Digg is largely a tech site – our content doesn’t match.

Secondly, we’ve come to a theory that the folk who read PSFK-like content aren’t like the people who get off on Digg. The voting, or Digging, mechanism on Digg allows the best Diggers to become stars across the world in the tech community. Maybe people Digg because they crave this sort of attention – ‘scuse the stereotyping, but if we sat in a dark cubicle or bedroom all day and all night, we’d want some love too. But PSFK readers – do they care about such adoration? Probably not. Yeah, some do – but we’d imagine that PSFK readers have pretty good real life social networks already – and Noah & Piers’ Likemind coffee morning hints that PSFK readers are more than willing to meet people face to face. We don’t know if the geeks operate like that. To put it simply, Digg appeals to Tech people because it cushions their loneliness and helps hidden egos thrive.

The other reason why Digg might not be the site for us is that we are being whacked with hits from StumbleUpon. StumbleUpon is a toolbar that sits on your browser and helps you find new sites based on your profile, your votes and others’ votes. When we did a search to try to find the code for a +StumbleUpon button we found loads and loads of bloggers singing StumbleUpon’s praises. To us it’s a good sign: instead of the media-hype Digg is generating, StumbleUpon is making user-hype.

So – we’re not going to remove the +Digg link just yet, but as soon as someone gives us that +StumbleUpon code – it’s history.

Go try StumbleUpon. Tell us what you think in the comments.


IKEA Is Letting Kids Design Its New Line Of Toys

Travel Yesterday

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide


Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Retail Yesterday

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Related Expert

Jason Kilar

Digital Media, Distribution, Data

Media & Publishing Yesterday

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Food Yesterday

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source

Food Yesterday

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 26, 2016

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Mobile Yesterday

Coffeemaker Teaches You How To Make The Perfect Cup

The device comes with an accompanying app that guides novices and experts alike through the brewing process

Op-Ed Yesterday

General Electric: Lighting’s Impact On Sleep Is More Than The Off Switch

Jeff Patton, General Manager of Connected Home Products at GE Lighting, uncovers how lighting technologies can affect our sleep cycles

Brand Development Yesterday

The Story Behind How LYNK & CO Created A Car Brand From Scratch

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company

Travel Yesterday

Architect’s Design Presents A Radically New Approach For New York’s Penn Station

The firm of Vishaan Chakrabarti has envisioned a bright community and travel hub in the heart of the city

Fitness & Sport Yesterday

Editorial Roundtable: Building An All-Encompassing Performance Suite

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats on the partnership opportunities available in health and fitness

Gaming & Play Yesterday

Fantasy Game Responds To Each Player’s Emotions

The card battling venture measures responses through a Bluetooth clip to adjust the experience accordingly

Luxury Yesterday

Carry A Map Of NYC On A Handbag

The bag from Bottega Veneta has been designed exclusively for Bergdorf Goodman to celebrate New York City

Technology Yesterday

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing

No search results found.