Logic & Emotion


David Armano, Creative Director of Digitas, has a beautifully simple post on his blog that will inspire and remind us why we all went into the marketing industry in the first place:

“I am creatively agnostic. It’s not about me. It’s about attracting consumers, engaging customers and meeting user’s needs. It’s about people.”

“I believe that logic + emotion are a winning combination. When useful and useable meet delight—great things happen. It’s about balance.”

“I believe in big ideas + big execution. My philosophies don’t mean a thing if I can’t execute against them. It’s about the end result.”

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