menu

Marketing 2.0

Advertising
Henry Lambert
  • 18 august 2006

The main forms of marketing 2.0 strategy (that replace ‘messaging’) are as follows:

1. personalisation: eg Nike iD, Top Shop advisors, first direct service

2. co-creation; eg Wikipedia, Lego Factory, Amazon reviews

3. cascades and crazes; eg iPod, Gmail invites, YouTube

4. social connections; Friends Reunited, MySpace, Facebook

5. community and clans; inNYC card, Starbucks ‘perk up your life’, Red Bull

6. causes and values: Dove, Toyota Prius, Amex Red

7. crowd and awe experiences: Selfridges Vegas Supernova, O2 Wireless festival, Nike Run London

8. concept innovation & customer education: Flora Activ, Budweiser Day Fresh, Nike Free

9. brand JVs: Nike/iPod, Levis/iPod, U2/iPod…

10. Folksy grassrootsiness: Innocent, Google ‘lucky’ button, from ‘reality’ TV to YouTube

For many of these examples the business is the brand; the distinction between innovation and marketing ideas is becoming irrelevant and sometimes it is enough ‘just to be Google’.

+Advertising
+amazon
+american express
+Automotive
+Budweiser
+consumer goods
+Culture
+Europe
+Facebook
+fashion / apparel
+fitness / sport
+Google
+Innovation
+nike
+Retail
+technology
+toyota
+UK
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.