Mini runs ad that only mini owners can read

Maybe Mini knows something about their owners that we don’t – like that they love spy flicks and still wear Cracker Jack de-coder rings? Doubt it, but they might be on to something with this over the top act of inclusion.

Mini is set to run ads in five magazines this month that feature messages that only owners can read using a special paper filter mailed to their house in a black box.

PSFK: Mini runs ad that only mini owners can read