For the next five weeks Nike Town London has been turned into a cross between the science museum and a trip down memory lane. Do…
For the next five weeks Nike Town London has been turned into a cross between the science museum and a trip down memory lane. Do you remember your first pair of Nike Airs? Can it be 27 years since we purchased our first pair? Not only does the exhibition have a host of interactive exhibits (watch yourself jump as high as Michael Jordan, design your own trainer etc) but they’ve also collaborated with the cream of the UK’s urban artists and other celebrities (Sarah Jessica Parker!) to create customised sneakers within a brief of interpreting ‘air’ .
PSFK give’s credit to Nike for a nearly brilliantly thought out exhibition; getting previous Nike exponents Jazzy B, LTJ Bukem and Norris Windross to host their launch event was genius. However, the exhibition seemed to be missing a really big statement piece. Where was the 40 ft sneaker customised by Banksy that we imagined hanging from the ceiling? Sadly, there was nothing at this exhibition to completely knock us off our 95 Air Max’s. The number of artists collaborating in the production of customised sneakers although high in quality was disappointing and try as we might, we could not find the sneakers customised by SJP – we pictured built in vibrators to give simultaneous thrill and foot massage.
Given that a significant number of PSFK readers live in the States and the terrorist threat may keep you from jumping on a plane and crossing the pond for this exhibition, we’ve snuck you some pics of the coolest customised sneakers. (Note ISSA and Al Cabino previously covered on PSFK) If you live in London pull on those Air Max’s and go and check out what you’re a part of.