menu

No VAT Campaign

No VAT Campaign
Advertising

We've featured Innocent Drinks a few times: here, here and here. This time their are getting political... They are starting a campaign to scrap VAT (value added tax) on their...

Guy Brighton
  • 30 august 2006


We’ve featured Innocent Drinks a few times: here, here and here. This time their are getting political…

They are starting a campaign to scrap VAT (value added tax) on their fruit smoothies. The boys and girls at Innocent are arguing, if you don’t pay VAT on frozen chips and pizzas, meat pies, pastries and beef-burgers, why do you have to pay it on something which is good for you and which aids the current UK governments five a day target.

innocent is considering a legal challenge to this anomaly. The legal definition of a beverage is something drunk to ‘increase bodily fluid levels’ and to ‘slake one’s thirst’. Well, this quite clearly does not apply to our product.

Is this a clever marketing ploy or a simple common sense argument to pursue? After all, the customers are the ones who will benefit if the law gets changed by paying less…

Retail Bulletin article link

+Advertising
+Europe
+Retail
+UK
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Automotive Yesterday
Advertising february 23, 2017
No search results found.