Ofcom Report
The UK’s media regulator, Ofcom, has released its latest report. And guess what, the media landscape is fragmenting. Here are a few of the highlights:
A new ‘networked generation’ is turning away from television, radio and newspapers in favour of online services, including downloadable content – used on multiple devices such as iPods and mobile phones – and participation in online communities.
Television is of declining interest to many 16-24 year olds; on average they watch television for one hour less per day than the average television viewer.
The number of households with broadband connections increased by 63% between 2004 and 2005, to a total of 9m and the number of households with digital television also increased by 18% between March 2005 and March 2006, to a total of 18.3m.
Total online advertising revenues have increased almost eight-fold in real terms between 2001 and 2005 (from £0.17 billion to £1.3 billion per year). Online advertising revenue is now almost three times greater than radio advertising revenue (at around £0.5 billion, unchanged since 2001 in real terms) and over one-third that of television advertising revenue (£3.8 billion in 2005, up from £3.5 billion in 2001).
Ofcom
Recent Articles By Henry Lambert 
Advertising Planner, Editor of IF! and occasional trend spotter.
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