Paul Sams, World of Warcraft Interview

The Guardian has a nice featured interview with Paul Sams, onw of the World of Warcraft creators. Some nice probing questions and here’s his response to how females are getting more involved:

Word of mouth has been spectacular as well, especially among female players. Girlfriends and wives are playing with their partners and telling their friends about it. Globally, around 10% of WoW players are women whereas historically for this genre it was around 2%.

One of the questions relates to how its in the WoW developers interest to create an addictive nature to the game:

Good games are fun to play, like a good book is fun to read. I’m not sure MMOs are inherently more addictive. It all depends on the individual and how compelled they are to play it. I mean, I read incessantly, but it’s all about making balanced entertainment choices.

Go here for the full interview.