Youth marketing institution, Phatgnat, is approaching its second birthday. With more than 3000 downloads of its Youth Report 2005 and more than 1000 unique visitors per day they’ve decided to review the service to make it even better. I’ll let DK of Phatgnat explain:
“This year, the Phatgnat Youth Report 2006 will be better, offering insights into young peoples views on brands who invest in community projects—available from the end of October for a small fee.
The Phatgnat (web)log will first become ‘password-protected’ and then will cease, be repackaged and available through subscription as monthly reports—offering industry trends and sector overviews (much like the current (web)log).
There will be ‘funky-themed-seminars’ available exclusively to our subscribers throughout the year.
I’m still working on the details but I need to refocus Phatgnat back to its core purpose—to create great community youth projects for brands.”
Here’s to two more years of great content.