Polo Ralph Lauren Creates Literal Window Shopping

Polo Ralph Lauren is taking impulse shopping one step further with technology that allows passersby to purchase clothing they see in the windows of one of its New York stores by tapping on the glass, Yahoo reports.

Projected on the window of the Ralph Lauren Madison Avenue store is a 67-inch image of items including polo shirts and tennis ball boy or ball girl uniforms. Customers can shop even when the store is closed by clicking on the window glass.

The Steven Spielberg futuristic movie “Minority Report” inspired the window.

“I really wanted to find a way to make that amazing technology a retail reality,” said company senior vice president David Lauren, in a statement.

Polo Ralph Lauren adds twist to window shopping – Yahoo! News