Over at Talent Imitates, Genius Steals, Faris has a great post on the power of the poster. He talks about the ability of posters to make an immediate hit of communication.
“Out of home formats are evolving rapidly and embracing digital but increasingly I’m thinking of them differently to other media.
“Often hailed as the last broadcast medium, in some ways they are examples of spam as described in the previous post – completely unsolicited.
“They aren’t appropriate vehicles for involved communication.
“The power of a great poster is that it sort of makes you stop and think.
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