PSFK At Nike London’s ‘A Festival of Air’

For the next five weeks Nike Town London has been turned into a cross between the science museum and a trip down memory lane. Not only does the exhibition have a host of interactive exhibits (watch yourself jump as high as Michael Jordan, design your own trainer etc) but they’ve also collaborated with the cream of the UK’s urban artists and other celebrities (Sarah Jessica Parker!) to create customised sneakers within a brief of interpreting ‘air’ . The team at fashion.psfk went down to check out the action.

fashion.psfk : PSFK reviews Nike London’s ‘A Festival of Air’