Ramsey To Open Pub Chain

Frustrated by trying to find a tenth location for a London restaurant, Gordon Ramsey - the Hell’s Kitchen mild mannered chef - is to look into developing a chain of pubs in the Uk with a focus on the food they serve. The Independent says:

His business managers are drawing up plans to acquire a substantial number of country inns to organise a “dramatic” entry to the licensed trade. Although the pubs would sell beer and spirits, their primary role would be to serve food and they would sit in the Ramsay empire alongside such names as Claridge’s and The Savoy Grill…

Ramsay believes there is no room for him to open a 10th restaurant in London and is wary of opening more anywhere else because of the cost of prime property in cities. He had to close his loss-making restaurant Amaryllis in 2004 because Glasgow’s diners were reluctant to pay £70 for a meal on weekdays. “People will travel to pubs if the food is good,” Mr Hutcheson said.

We couldn’t confirm whether there will be a ’swear box’ in the corner of every bar.

Independent Online Edition > News