menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Retro-Edit: Super Old Mario Brothers

Retro-Edit: Super Old Mario Brothers

On our agency tour, we talk about a trend called 'Retro-Edit' - a nostalgic borrowing from the past in terms of design and products. One of the examples we give is the constant popularity of Super Mario Brothers - 25 years after they first turned up on our video screen.

Piers Fawkes, PSFK
  • 6 august 2006

On our agency tour, we talk about a trend called ‘Retro-Edit’ – a nostalgic borrowing from the past in terms of design and products. One of the examples we give is the constant popularity of Mario and his brother Luigi – 25 years after they first turned up on our video screen. The Washington Post picks up on this and says:

Twenty-five years after his debut, Mario is the angelic, lovable, all-too-recognizable face of the best-selling video game franchise ever, racking up sales of nearly $2.3 billion in the United States — and that’s only since 1995, as far back as NPD data go. There are currently more than 50 Mario-related games in the market. And the best ones attract tweens who are old enough to appreciate the games’ complexity and beauty — pipes that lead to secret mazes! Mushrooms that double your size! — but young enough to want to have pure, easy, harmless fun. Who wouldn’t want to break a brick by bopping it with your head? It also doesn’t hurt that many parents of these tweens, head-boppers themselves, have grown up playing Mario.

Brothers of Reinvention

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store