Retro-Edit: Super Old Mario Brothers

On our agency tour, we talk about a trend called ‘Retro-Edit’ – a nostalgic borrowing from the past in terms of design and products. One of the examples we give is the constant popularity of Super Mario Brothers – 25 years after they first turned up on our video screen.

On our agency tour, we talk about a trend called ‘Retro-Edit’ – a nostalgic borrowing from the past in terms of design and products. One of the examples we give is the constant popularity of Mario and his brother Luigi – 25 years after they first turned up on our video screen. The Washington Post picks up on this and says:

Twenty-five years after his debut, Mario is the angelic, lovable, all-too-recognizable face of the best-selling video game franchise ever, racking up sales of nearly $2.3 billion in the United States — and that’s only since 1995, as far back as NPD data go. There are currently more than 50 Mario-related games in the market. And the best ones attract tweens who are old enough to appreciate the games’ complexity and beauty — pipes that lead to secret mazes! Mushrooms that double your size! — but young enough to want to have pure, easy, harmless fun. Who wouldn’t want to break a brick by bopping it with your head? It also doesn’t hurt that many parents of these tweens, head-boppers themselves, have grown up playing Mario.

Brothers of Reinvention

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