menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Retro-Edit: Super Old Mario Brothers

Retro-Edit: Super Old Mario Brothers

On our agency tour, we talk about a trend called 'Retro-Edit' - a nostalgic borrowing from the past in terms of design and products. One of the examples we give is the constant popularity of Super Mario Brothers - 25 years after they first turned up on our video screen.

Piers Fawkes, PSFK
  • 6 august 2006

On our agency tour, we talk about a trend called ‘Retro-Edit’ – a nostalgic borrowing from the past in terms of design and products. One of the examples we give is the constant popularity of Mario and his brother Luigi – 25 years after they first turned up on our video screen. The Washington Post picks up on this and says:

Twenty-five years after his debut, Mario is the angelic, lovable, all-too-recognizable face of the best-selling video game franchise ever, racking up sales of nearly $2.3 billion in the United States — and that’s only since 1995, as far back as NPD data go. There are currently more than 50 Mario-related games in the market. And the best ones attract tweens who are old enough to appreciate the games’ complexity and beauty — pipes that lead to secret mazes! Mushrooms that double your size! — but young enough to want to have pure, easy, harmless fun. Who wouldn’t want to break a brick by bopping it with your head? It also doesn’t hurt that many parents of these tweens, head-boppers themselves, have grown up playing Mario.

Brothers of Reinvention

Post Image
Read More Tap to Expand
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store