Om Malik points to a new phone application called Jaiku that lets your contacts know where you are via phone or web-page. Jaiku call it Rich Presence. They say:
We invented the term ‘rich presence’ to describe the many relevant things a phone knows about you. Rich presence on Jaiku includes an IM-style away line, your phone profile (ring volume, vibrate), location (country, city/region, neigborhood), Bluetooth devices around, upcoming calendar events, and the duration how long your phone has been idle.
If anyone signs up and knows Piers’ cellphone number – add him as a contact
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Imagine if advertisers could get hold of your position through a
Jaiku-like service and send you messages about consumer options in the exact neighbourhood you are in at any one time. Or marketeers could keep a log of your movemennts…Yikes! I’m sure Jaiku has great privacy mechanisms but it’s only a matter of time.
August 7th, 2006 at 8:54 am