Sex Sells!

Since the dawn of advertising products have been sold on the premise that they make the user more attractive to the opposite sex. In the last few decades this message has become more and more explicit, from Milktray men, Levi’s ads, to the American Apparel campaign of late. Well all of these have been trumped by French clothing retailer Shai. They’ve created what Gawker describes as a hardcore porn catalogue:

porning up your morning is easy — just choose your preferred gender combo, and the selected models briefly repose in a Shai ensemble before stripping and going at it like the pornstars they actually are. (This is about as NSFW as it gets, so consider yourself warned.) Oh yeah, you can actually find out about the clothes during their brief appearance; mousing over the green dots freezes the video and brings up details on the relevant article.

Fantastic.