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Spam-vertising At The Store

Spam-vertising At The Store

So you've just been through the supermarket and picked up your weekly groceries, negotiated the screaming kids, arguing couples, super-slow grannies and the visual advertising feast that adourns the shelves...

Guy Brighton

So you’ve just been through the supermarket and picked up your weekly groceries, negotiated the screaming kids, arguing couples, super-slow grannies and the visual advertising feast that adourns the shelves – you get to the checkout and ‘BAM’, you’re getting hit by more advertising, this time moving on the conveyor belt below you.

Frank Cox, president-CEO of EnVision Marketing Group, the firm who patented the system to print digital, photo-quality ads
directly on the conveyor belts said:

"…a store with eight to 10 checkout lanes, well, you’re talking about 100 square feet of wasted ad real estate."

Check out the Ads-N-Motion video.

Via Advertising Age

PSFK Writer Guy Brighton
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