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Spam-vertising At The Store

Spam-vertising At The Store
Advertising

So you've just been through the supermarket and picked up your weekly groceries, negotiated the screaming kids, arguing couples, super-slow grannies and the visual advertising feast that adourns the shelves...

Guy Brighton
  • 18 august 2006

So you’ve just been through the supermarket and picked up your weekly groceries, negotiated the screaming kids, arguing couples, super-slow grannies and the visual advertising feast that adourns the shelves – you get to the checkout and ‘BAM’, you’re getting hit by more advertising, this time moving on the conveyor belt below you.

Frank Cox, president-CEO of EnVision Marketing Group, the firm who patented the system to print digital, photo-quality ads
directly on the conveyor belts said:

"…a store with eight to 10 checkout lanes, well, you’re talking about 100 square feet of wasted ad real estate."

Check out the Ads-N-Motion video.

Via Advertising Age

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