The Tyranny of Consumer Insights

Three brands (Fandango, Nutri-Grain & Taco Bell) use ‘Good To Go’ in their advertising tag line. Why? Davoid Nottoli has some interesting thoughts on the why some brands just seem to be the same:

“I suspect what’s going on here is The Tyranny of Consumer Insights. That is, a one-dimensional approach to creating communications based solely on an “insight” gleaned exclusively from consumer research reports… All advertisers have instant access to and are acting on the same information.”

Sidewalk Life: The Tyranny of Consumer Insights