The Tyranny of Consumer Insights
Three brands (Fandango, Nutri-Grain & Taco Bell) use ‘Good To Go’ in their advertising tag line. Why? Davoid Nottoli has some interesting thoughts on the why some brands just seem to be the same:
“I suspect what’s going on here is The Tyranny of Consumer Insights. That is, a one-dimensional approach to creating communications based solely on an “insight” gleaned exclusively from consumer research reports… All advertisers have instant access to and are acting on the same information.”
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| TOPICS: | Advertising, Branding & Marketing, Food & Drink |
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