The Tyranny of Consumer Insights
Three brands (Fandango, Nutri-Grain & Taco Bell) use ‘Good To Go’ in their advertising tag line. Why? Davoid Nottoli has some interesting thoughts on the why some brands just seem to be the same:
“I suspect what’s going on here is The Tyranny of Consumer Insights. That is, a one-dimensional approach to creating communications based solely on an “insight” gleaned exclusively from consumer research reports… All advertisers have instant access to and are acting on the same information.”
Recent Articles By Piers Fawkes 
Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.
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| TOPICS: | Advertising, Branding & Marketing, Food & Drink |
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