Top Ten Youth Brands

According to a recent survey conducted by Face, a youth marketing agency in the UK, Google is the most popular brand amongst 16-25 year olds. The top ten brands were:

1. Google
2. Amazon
3. HMV
4. Sony
5. Cadbury’s
6. eBay
7. Waterstones
8. iPod
9. Tesco
10. BBC

As with all surveys that are released this needs to be taken with a pinch of salt. Is HMV really a more powerful brand than Virgin, are Nike and adidas no longer the brands they once were. It seems that a relatively local brand such as Cadbury’s could pip these global super brands to a top ten place. However, in Face’s defence none of the top ten appear to be a client of theirs, which is refreshing.

You can download the report here.