Top Ten Youth Brands
According to a recent survey conducted by Face, a youth marketing agency in the UK, Google is the most popular brand amongst 16-25 year olds. The top ten brands were:
As with all surveys that are released this needs to be taken with a pinch of salt. Is HMV really a more powerful brand than Virgin, are Nike and adidas no longer the brands they once were. It seems that a relatively local brand such as Cadbury’s could pip these global super brands to a top ten place. However, in Face’s defence none of the top ten appear to be a client of theirs, which is refreshing.
You can download the report here.