Tracey Neuls

If you wander away from the beaten track of Oxford St and head towards Regents Park and Marylebone, you might be lucky enough to find Tracey Neuls shoe shop. The amount of thought that has gone into the design of the shoes is reflected in the layout of the shop where the shoes are arranged in a very playful and interactive way. The store is pumped with scents of feshly baked bread and freshly ground coffee to evoke warm memories of the sort not normally associated with shoe shops. The shoes are hung from the ceiling and each has its individual rope creating a forest of hanging shoes that encourages browsers to touch and interact with the shoes.