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Vertu Finally Selling

Vertu Finally Selling

By Piers Fawkes on August 22, 2006

Surprised by a sudden boom in demand, luxury phone manufacturer Vertu are struggling to fill orders, Yahoo reports:

The luxury unit of the world’s top mobile handset maker Nokia, Vertu, has seen strong demand this year and is struggling to increase production to keep up, a senior official said on Thursday.

Vertu targets wealthy customers by producing very costly mobile phones made from platinum, gold and diamonds. “At the moment we cannot meet demand. Sales are more than doubling this year. We hope that pace will continue also next year,” Chris Harris, Vertu’s marketing director, told Reuters on the sidelines of a news conference.

Nokia’s luxury unit strives to meet high demand – Yahoo! News

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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