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Video Killed…

Video Killed…

By Henry Lambert on August 30, 2006

We’re constantly being told that there is a huge array of content on the web, that the consumer will be taking over. And yet if you look on YouTube, Google Video or Revver you’ll be surprised at the lack of genuinely original consumer content up there. Today I had a look for some content that wasn’t derived from another brands work, was not created by media professionals and wasn’t likely to get the creators sued. Yes there were a handful of examples, but the majority if work that fitted into the above categories was straight from You’ve Been Framed.

Thankfully Video Sift has come to the rescue. This does all the hard work of looking through the dross, the accidents and the Google Idols. It aggegates Google Video, Revver and YouTube and ranks the very best videos.

Henry Lambert

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Advertising Planner, Editor of IF! and occasional trend spotter.

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