This week’s Guardian has its very own view of whether agencies are really that essential in the modern era. With some clients deciding that they don’t get enough value from their traditional agencies, they’ve moved the creative product in house.
“And now comes the news that Korean car giant Hyundai is about to go one step further and open a London branch of its agency Innocean, presumably to bring the whole of the Hyundai and Kia accounts in-house. It raises the question, what are external advertising agencies good for? If you were an advertiser without an external advertising agency, what would you and what wouldn’t you miss?”
Will clients who seek good advertising rather than great advertising move their creative functions in house too?