By now you already know that the hottest ticket for London Fashion Week was not Gareth Pugh, Giles Decon, Jonathan Sunders, the Fashion East Shows, McDowells fashion fringe or even Armani showing in London (Piss off back to Milan you showman says Simon King of PSFK!) it was the relaunch of BIBA a defunct 60′s label playing on the malleable nostalgia of fashion editors who were far to young to remember your first brilliant reincarnation which rather synically has been reborn aka the phoenix from the cow-pat.
The major problem the PSFK team has though is not with BIBA (Fingers down throat every time you say that name) but with Hugh Grant (We adore you and how could you disapoint us so?) who took a front row seat in their show. We loved you once, your portrayal as a singleton in Four Weddings was fantastic, as Julia’s bit of stuff in Notting Hill Sublime….. We even forgive Micky Blue Eye’s but a front row ticket at Biba’s emergence from the Cowpat, We just hope you won the ticket in a lottery. Why not support a real British innovative designer and not a shallow, cynical attempt to jump start a major fashion brand off the back of a past ICON? See Norman Hartnell, Hardy Amis or Asprey if you want proof that this idea should be a dead lemming.
Dolly as always has the best coverage of LFW at VOGUE.com:
Fashion East (Thanks Lulu without you the UK would be pointless)
Pugh – (You remind us of Pingu we love you!)
McDowell – Master of Fashion we Kneel at your alter!
BIBA – Remembered but Not Forgiven
Flights to Milan