September 27, 2006

Chicken in a Cone?

by Amanda Gore (PSFK London) in Food & Drink

Thanks to the guys over at coolhunting for pointing us towards the fabulous food stylist and artist Nir Adar, whose current project CrispyCones aims to serve an array of classic dishes including meatballs, ceasar salad and barbeque chicken… in an edible cone. Turning the notion of take-away food on its head, the baked dough cones can be filled with a wide variety of sweet or savoury fillings crossing an array of cuisines, to satisfy any craving you may have. As the company explains it-

The Crispy Cone is changing the face of portable food to meet the needs of the healthy, selective and environmentally conscious consumer. Not only is the shape of the cone different than anything else out there, it’s also different in concept: Nutritious. Responsible. Delicious. Prepared with care and thought. Environmentally smart, because it leaves no waste, and uses no utensils. Made with nutritious ingredients and delivered in a smart drip-free cone that complements the delicious flavors of the food, the Crispy Cone lets you enjoy your favorite foods in a modern and environmentally-smart new way.

Not sure that the menu constitutes healthy eating, but CrispyCones say they aim to introduce new flavors every week, apparently tailored to fit the demographics of each new location. Given the huge availability of traditional carbohydrate based fast-foods and the current interest in curing America’s obesity pandemic it will be interesting to see whether this idea takes off. Currently only available in Santa Anita’s Westfield Arcadia Shopping Mall, California, CrispyCones plans to open throughout the US and is currently looking for investors and franchisees.

CrispyCones

4 Responses to “Chicken in a Cone?”

Michael
Posted from: 218.160.50.245
September 28th, 2006 at 2:10 am

Quite interesting. In Taiwan they have had something similar to this for a number of years.

It is essentially a crepe that is fried and folded. The first time I saw it seemed… a bit odd. That could be because mayonnaise is a popular condiment on a LOT of things. So bacon with a touch of mayo along with corn and perhaps seafood. Squid and peas is another popular combination as well.
J.Nicely
Posted from: 74.0.72.179
September 28th, 2006 at 2:36 pm

Not really impressed. This just reminds me of “Wraps” and that whole craze was just a derivative of burittos and sandwiches. The only other food craze that I have found more annoying is how everyone thinks they can add chipotle to something and make it gourmet.
Valentina
Posted from: 147.123.69.33
August 10th, 2007 at 9:45 am

Nice, but it is not the original: have a look at www.konopizza.it, it’s an Italian worldwide chain, maybe the food stylist get inspiration from it…
Frank
Posted from: 64.61.83.250
August 27th, 2007 at 5:13 pm

The products have merit-can anyone tell me the difference between the products (USA vs. Italy). I think the on the go concept is secondary to the filling-the vessel is being promoted but in reality it should be the quality of the fillings that makes it a unique and desirable product.