Dodoo! Yahoo! Creeps Into Bed With Current TV

Unable to keep up with the Joneses when it comes to ad-sales, Frankenstein old-media giant Yahoo! has decided to bolt on another arm that will no doubt fail to be integrated with many of the other recent acquisitions: Yahoo! has a new partnership with California ‘user-generated’ yoof TV channel, Current TV called Yahoo! Current Network.

Boing Boing interviewed Current owner Al Gore about this development – here’s an extract:

BoingBoing / Xeni: What will Yahoo Current be?

Al Gore: Four broadband channels, each consisting of a combination of professionally produced and viewer-contributed content. For Yahoo Current Buzz — see Yahoo’s Buzz Index for an idea of what this will be. We brought Madeleine Smithberg on board for this channel; she was a co-creator of Comedy Central’s “The Daily Show.” Yahoo Current Action will offer sports programming. Yahoo Current Driver will be an auto destination. And Yahoo Current Traveler is our travel channel. That will include video postcards submitted by viewers, as well as Bono’s directorial debut with a video he recently made. I’ve seen it, it’s very interesting and very funny.

BB: Why is Current TV partnering with Yahoo for this?

Al Gore: Current has pioneered the use of viewer-created programming, and Yahoo has incredible resources with regard to networks, distribution, and community. It just made sense to join forces. The new project will take advantage of Yahoo’s worldwide distribution capability on video delivery.

Yahoo! Current Network
Boing Boing:Al Gore on launch of Yahoo Current TV

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