Ed Cotton of BSSP & Influx Insights

2. Tell me about the last creative project you were personally proud of.

Traci Hill (Our Planner on MINI) and I worked on a trends presentation
for MINI that was cool.

3. What did you draw upon to inspire you for this project.

It was about bringing everything that we had seen around us and that
had relevance for the brand and making sense of it all. The ideas and manifestations are everywhere, the secret is to turn the mass of raw material into something interesting.

4. Why did you use these inspirations? What human emotions do they play upon that you felt necessary for this project?

Inspiration in our world is all about seeing something that either
explains an idea to you and/or gives you an idea of your own. You need to be able to connect the dots back from an object or a news story to a bigger theme. Ultimately, if these themes are right, they connect to a human emotion.

5. In your day-to-day work – how often do you feel inspired? Is it important to be inspired?

Inspiration is essential, you cannot work without it. If you work in a
compact communication agency like BSSP, you get inspiration everywhere;
from talking to people, sharing ideas, etc…

6. How do you kick start your off-days: How do you find inspiration?

A good place to start is with Bloglines you can catch up on the latest
news and to see what ideas are fermenting out there.

Thank You

influxinsights

BSSP