Faces On Packaging

Over on Design Observer, Kenneth Krushel, CEO of a media company that develops software for digital video applications, suggests that packaging needs to freshen up or face being ignored:

Today, some two decades later, the faces haven’t really changed at all. Cheerful soccer moms, Grannies with pince-nez, freckle-faced kids and red-cheeked babies: such are the “psychographic” faces that so expertly frame the consumer’s orbit, a visual backdrop of perfect teeth, perfect skin, perfect everything. The faces of consumer America are like faces in a crowd, a blur of anonymity. And there they persist — ecumenical, unassailable and pure — a chorus of pure oblivion.

Design Observer: writings about design & culture