Interview with Graham Hill of Treehugger

2.  Beyond any financial reward, what do you get out of it all? What drives you?

I get a real kick out of the prospect of us helping influence people and corps to go greener. How amazing would it be if in 10 years, we could see that actually set out to make a difference and did!

3.  Are you conscious of YOU the brand as much as your site? Do you leverage the fact?

TreeHugger is a much larger and more important brand than myself. Heck, I don´t even write anymore.

4.  How do you view the other independent publishers that cover the same content areas as you?

We share similar causes so I view them as peers. And I hope that we push each other to do better and better. We need a lot of people hitting this problem from a lot of angles..

5.  How is mainstream media covering your content areas? Is there a noticeable reaction to what you and your peers are doing?

We have been covered extensively, which is great. I´d like to think that our growth has inspired MSM to do more coverage of green.

6.  How is your world going to change over the next 12 months?

My hope is that we move from break-even to making some money and funneling most if not all of it back into developing better content and tools to push green into the mainstream. I´m happy with how far we have gotten and am excited about how far we still have to go. I´d sure love to see us visibly push the needle.

Thank You

Treehugger