Keys To Martin + Osa’s Future Success

Insights site Influx has an analysis of the new retail brand from American Eagle called Martin + Osa. American Eagle has forecast that Martin + Osa will add an additional $1 billion to its revenue over the next 10 years. Influx suggest that M+O have got it right because of the following:

1. They Defined Martin + Osa’s Brand Values
2. The Have Some Product Rules
3. They Defined the Culture that Surrounds The Brand
4. They are Executing in Interesting Ways

Influx xays:

AE has often been criticized for simply being a low-cost facsimile of Abercrombie, with Martin + Osa they appear to be creating a distinctive brand, ironically, the masterminds behind this are none other than the husband and wife team, Charles and Michelle Martin, formerly of Abercrombie and Fitch.

Influx