Madewell

NOTCOT has some superb photos of the second store of the new brand from J Crew. They say:

…And then you see Madewell, with its transplanted East coast brick facade and what feels like an Old Navy meets Dawson’s Creek meets a very crammed space… And the quality was all over the place, a bit pricey for what it was, some extremely soft thin sweaters to layer, and then some pants that made you just wonder what they were thinking… Some fun jewelry though, and that plain canvas bag tempted me to print a pirate bronto on it…

NOTCOT.: Madewell = J.Crew + ???