Media Idea: Eons

Nealy 300,000 boomers have logged on to a new website, Eons.com. The site is banking on a digital awakening among recreation-minded boomers and matures, a growing and increasingly active demographic — online and everywhere else. USA Today says:

Eons will pursue growth by taking a role far beyond that of basic sites built around communities of interest — a site for owners of recreational vehicles, for example, that might include a message board. The firm, Natansohn says, has set out to be a master aggregator of senior-specific tools and services.

Recommendations aren’t necessarily driven strictly by merit. Five partner corporations — including Hyatt, Liberty Mutual, and Verizon — back Eons and serve as information providers. This is clearly disclosed on the site.

USATODAY.com – Eons: ‘MySpace’ for the boomer set