NYT At Levi’s NYC

The NY Times has a quick round up of the new concept store in New York City which Levi’s hopes to roll out:

I bought the jeans at the new Levi’s Store on 14th Street, which is to be the model for 20 new Levi’s Stores opening across the country this year. It has been open for a few months, but the official opening party, with GQ and Vogue as the hosts, was scheduled for last night. Moody and dark in the style of an Abercrombie & Fitch, the store is paneled in stained rough-hewn oak. On the walls hang bits of Levi’s arcana from the company’s 156-year history.

How Blue Were My Jeans – New York Times