Penguin Tries Limited

Revising the lost practice of publishing a weekly serial, Penguin books are have launched ‘The Glass Books of The Dream Eaters‘ – an exclusive limited print-run Victorian 10 part adventure.

For £25, you’ll get ten issues of the hand-bound book delivered to your door every week if you sign up before October 6th or the 5,000 subscription level is reached. There’s also a competition online to win one of only ten signed sets by the author GW Dahlquist.

It’s a nice move to offer exclusivity and limited runs in an industry that focuses on mass sales as a means of success.  Bold.