September 20, 2006

Rover To Relaunch As A Luxury Brand

by Piers Fawkes in Advertising & Branding

 Www.Autoblog.Com Media 2006 09 Mazda RoverDead Brit car brand is to be relaunched by Mazda as a luxury brand. Autoblog says:

With Mazda currently experiencing an up tick in perception and sales… using the Rover badge to launch an upscale Mazda may be the best way to expand Ford’s luxury cache and profit from Mazda’s upwards trajectory.

Mazda’s luxury brand: Rover?

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