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Rover To Relaunch As A Luxury Brand

By Piers Fawkes on September 20, 2006

Dead Brit car brand is to be relaunched by Mazda as a luxury brand. Autoblog says:

With Mazda currently experiencing an up tick in perception and sales… using the Rover badge to launch an upscale Mazda may be the best way to expand Ford’s luxury cache and profit from Mazda’s upwards trajectory.

Mazda’s luxury brand: Rover?

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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