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Site Visit: Uniqlo Container

Site Visit: Uniqlo Container
Retail

Earlier we mentioned that Uniqlo was setting up temporary container stores around NYC until the new flagship is ready in Soho. Yesterday we trekked uptown to 86th st. where it...

Dave Pinter, PSFK
  • 11 september 2006

Earlier we mentioned that Uniqlo was setting up temporary container stores around NYC until the new flagship is ready in Soho. Yesterday we trekked uptown to 86th st. where it was set up in a street fair to see it in person.

The setup is small and pretty efficient. The blue exterior has a few logos and strip windows cut into it. There is an external generator that powers the interior lighting and cash register. The door and ramp fold on hydraulic struts. Our eagle eyes noticed something else near the bottom of one of the corners. It’s was a label crediting LOT-EK as the designers. We should have guessed this earlier as the firm has a history in container created projects. Their web site has a series of photos and project details listed.

Lotek
The interior of the container is lined with laminated cubes which contain folded apparel. The selection seemed to be more basics driven. I was interested to see if there might be some special edition ‘container only’ items, but that’s not the case. But as most new yorkers know, summertime street fairs occur on nearly every street at some point from spring to fall. The container store is well suited for this use.

More photos here:[ 1 ] [ 2 ] [ 3 ]

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