September 21, 2006

The A to Zed of Fashion

by Simon King

PSFK Loves the British newspapers ‘The Independent" A to Zee (or A to Zed if you’re a Brit) guide to fashion.  Especially as proceeds are donated to the global fight against AID’s.

Fave extracts include:

Y is for Yves (Saint Laurent), presided over today by Stefano Pilati and restored to its former glory, and for London Fashion Week’s young(-ish) designers. Ann-Sofie Back, Emma Cook, Giles Deacon, Roksanda Ilincic, Peter Jensen, Christopher Kane, Todd Lynn, Richard Nicoll, Jonathan Saunders… the list goes on. They work every hour God gave them to come up with twice-yearly collections that - without the power of a heavyweight advertising budget - fight to be seen. For an industry that thrives on the shock of the new, they are also the future. Respect is most definitely due

W is for, well, for W, probably the loveliest fashion magazine of them all, today owned by Condé Nast, and for Women’s Wear Daily the trade paper that breaks every story worth its fashion credentials, reviews every show the following morning and has a website to match. W is also for water. We must drink gallons of it, very publicly, to ensure blemish-free skin at all times.

The only surprise is that W was not for Wintour and that P was not for PSFK!!!

Susannah Frankel’s Very Polished Article

Article categories: Advertising & Branding

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