Brand Republic covers details of a deal WPP Group and Universal Music called BrandAmp which will help WPP agency clients work closer with Universal’s artists:
BrandAmp will be based in London and develop music and brand partnerships for clients. It will give marketers direct, immediate access to Universal Music’s resources and catalogue — as well as its music expertise. BrandAmp will identify ways for WPP agencies and clients to tap into the growing appetite for music, including sponsorship activities. The venture will also work with other artists and record companies in handling third-party deals and music partnerships. Universal’s artists include Scissor Sisters and James Morrison and it also has a back catalogue of stars such as Stevie Wonder, Elton John and The Mamas and the Papas.
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