Web 2.0 Pen Portraits
A pretty frequent occurance in the advertising and planning world is trying to work out who a target audience is, or what a brand is really like. This can be suprisingly hard to do because despite all the obvious links that your brand / target audience might have it’s the nuances and anomolies that will actually bring them to life.
So what better way to bring this brand/target audience to life than by actually creating them on the internet. The perfect vehicle for this is mySpace and it gives the prompts needed to create a complete profile, you can add photos and link to like minded people. How much more powerful would presenting this complex human to a creative team as their target audience be?