menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Web 2.0 Pen Portraits

Henry Lambert
  • 11 september 2006

A pretty frequent occurance in the advertising and planning world is trying to work out who a target audience is, or what a brand is really like. This can be suprisingly hard to do because despite all the obvious links that your brand / target audience might have it’s the nuances and anomolies that will actually bring them to life.

So what better way to bring this brand/target audience to life than by actually creating them on the internet. The perfect vehicle for this is mySpace and it gives the prompts needed to create a complete profile, you can add photos and link to like minded people. How much more powerful would presenting this complex human to a creative team as their target audience be?

PSFK Writer Henry Lambert
  • 11 september 2006
{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better:
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth