The IF! bookshelves are pretty full at the moment so I thought it would be worth sharing some of the tomes we’ve got lined up for our next holiday:
1. The Selfish Gene, Richard Dawkins
2. The Wages of Wins, David J. Berri
3. Undercover Economist, Tim Harford
4. The Longtail, Chris Anderson
5. The Risk Pool, Richard Russo
And here’s our wishlist:
1. Designers are Wankers, Lee Carl McCormack
2. Consumers Flock, Trends Flow, Grant McCracken
3. The Brand Innovation Manifesto, John Grant
4. What Sticks, Rex Briggs
5. Pragmatics of Human Communication, Paul Watzlawick
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