Ad-Supported DVDs
To combat the local movie bootleg market (which continues to improve in
quality and sophistication), films in China and Hong Kong are being
released in legal DVD formats simultaneously with theatrical
screenings. The price premium of an authorized DVD has been reduced as
well in an attempt to lure buyers into "trading up."
An original copy
now costs around RMB 13 compared to a RMB 9 counterfeit. To offset the
reduction in premium, the new DVDs are front-loaded with advertising.
For instance, Motorola put an ad for their new Moto Krzr phone in The Banquet DVD.
Perhaps a modified product placement rate structure for DVDs/online video will also
be considered in the future?
Recent Articles By Jason Tan 
Jason Tan is a young Manila-based entrepreneur who has founded two businesses so far - one in food (something to do with mangoes) and one in retail (something to do with toys). He's also a writer for several leading Philippine newspapers and magazines. He is currently participating in the Chartered Financial Analyst program in an apparent attempt to achieve schizophrenia.
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| TOPICS: | Advertising, Branding & Marketing, Entertainment, Media & Publishing |
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